What’s In A Name? The Ultimate Truth About Software Selection
Choosing the right software for your business can be a daunting task. With so many options available, it's easy to get lost in the latest trends, buzzwords and sales presentations.
But here's the thing: software selection doesn't matter unless it performs the tasks you need it to perform.
I’m sure you’ve read or heard that sentence before, ironically in a sales presentation that goes on to explain how their company’s software does everything you need and more!
So why repeat it now? Because although the statement is objectively true, it’s also missing a critical word — efficiently.
Software selection doesn't matter unless it performs the tasks you need it to perform efficiently.
If you're a small business owner looking to streamline your accounting process, it doesn't matter how fancy or expensive the software is, if it can't make your current process more efficient, then you’re just wasting time and money.
The truth is, the key to selecting the right software is to focus on what you need it to do.
Start by identifying the specific tasks and functions that you think can be made more efficient or robust by implementing a software tool. Then, evaluate different software options based on how well they can perform those tasks.
Here are a few things to keep in mind when evaluating software options irrespective of pricing:
Look for software that is specifically designed for your industry or niche. Industry-specific software will often have features and functionality that are tailored to the specific needs of your business.
There are some online tools that review and compare similar software, like Capterra Using a site like this is a good place to start rather than a Google search because the relevant information is already aggregated in one place.
Once you have narrowed down the software to a few that you think would be a good fit, then go to each and have the reps do their sales pitch if possible, rather than simply peruse the website. Remember, you’re trying to determine if the software will actually do what you want it to do, and speaking to someone at the company is the fastest way to figure that out.
Tip: If a software sales rep can’t figure out if their tool fits your business, then there is a good chance it doesn’t.
Don’t overlook the level of customer support and training that is offered. Even the best software can be difficult to use if you don't have the right support and training. The software can’t make your workflow more efficient, if the people that are supposed to use it can’t figure it out.
Don't get caught up in the hype. Just because a software package is popular or well-known doesn't necessarily mean it's the best option for your business.
Ultimately, the key to selecting the right software is to focus on what you need it to do. Don't get caught up in the name or the hype. Instead, focus on if it will actually make your business better. With a little research and evaluation, you can find the right software to help streamline your business processes and take your business to the next level.
